Pharos Brand Kit

About Us：

Pharos is the inclusive financial Layer 1 for RealFi, where real value and institutional-grade assets circulate onchain and are composable with decentralized assets, becoming the new infrastructure of global finance for all.
Pharos combines modular architecture, deep-parallel execution, and built-in compliance to power real-time finance onchain.
Built by the leadership and engineers from Ant Group, the project is backed by Hack VC, Faction VC, and other global TradFi investors

Brand Design

Pharos is the fastest EVM-compatible Layer 1 for real-world assets and cross-chain liquidity, built to unify Web2 and Web3 at internet scale.

[Logomark]

logo1

Dark

Light

Dark

[Typography]

PP Neue Montreal

Size

48、40、36、28、24、20、16、14、12

Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789@#$%+-

Helvetica Neue

Size

48、40、36、28、24、20、16、14、12

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789@#$%+-

[Colors]

Blue

RGB: 1:19:183

# 0113B7

Black

RGB: 11:11:11

# 0B0B0B

Dark gray

RGB: 52:52:52

# 343434

Light gray

RGB: 223:227:229

# DFE3E5

White

RGB: 255:255:255

# FFFFFF

Team

Founded by the former leadership of AntChain, led by Alex Zhang (ex-CTO of Ant’s blockchain group, ex-CEO of ZAN). The team includes pioneers from Ant Financial, Microsoft Research, PayPal, and Stanford, with deep backgrounds in blockchain infra, formal verification, and ZK systems, and built the infrastructure for Alipay and Asia’s largest BaaS platform.